- PERSONAL STYLING & GROOMING -

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A compelling image speaks volumes before a single line of copy is read.


You have a great opportunity to build rapport with your clients in mere seconds through your visual communication.

When your appearance is consistent and flattering, it continues to build trust with your audience. Give us a few hours and watch your business transform!

Professional personal styling is an essential part of the brand photography that we offer because our goal is to showcase YOU authentically and at your very best.

Just as your personal brand is an extension of who you are as a business owner, so is your personal style.

Representing personal taste and style is vital to your personal brand, and it feels so much better to work on your business when you are proud of the brand presence that you have created!

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Wardrobe Styling

​​We are often attracted to looks that we like, but they may not actually be flattering on us. Our wardrobe stylist, Lyndell Werling, will help you curate a professional look that is in line with your brand. Whether you use items from your own closet, or you would like her to shop for you, Lyndell excels at putting together a number of looks that are just right for your brand image.

​​A wardrobe stylist is trained to work with all body types, personal styles, and ages to bring your ideal image of yourself to life. She understands which fabrics, shoes, accessories, and other elements will work best with the lighting, backdrops, and locations that you will be in.

Prior to your photo session, Lyndell and I will work together to consider the locations where your photos will be taken, the stories you want to tell with your images, and the look and feel of your business and brand. She will help you pick pieces that are versatile, like the perfect jacket to accent multiple outfits. She also offers a personal shopping service and outfits can even be rented. Lyndell will go over all of of your options with you well in advance!

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Solid colors and simple patterns are photographic gold!

We like to include your brand colors along with neutrals so that you have consistency in all of your imagery, and curating color is key to doing this. Accessorizing your outfits with things like watches, jackets, hats, ties, belts, handbags for the ladies, jewelry, and amazing shoes can create a very stylized look.

 

Color, texture, and layers are important. There will be many detail shots that include aspects of your outfits while we feature what you are doing. Lyndell is skilled at helping you pull together each look from head to toe, and this incorporates many different aspects of your look in addition to your clothing.  Those other aspects include professional grooming, accessories, props, locations, etc.

 

Our goal is to make you totally camera-ready and CONFIDENT, which will really show through in your images!

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Who is Lyndell Werling?

Lyndell Werling is a brilliant personal wardrobe stylist who empowers professionals to create a signature style characterized by an appearance that stands out from the crowd.

 

Her clients include entrepreneurs, business professionals, and celebrities who recognize the importance of visual branding and crafting an image that precisely represents their brand. Television programs such as Dr. Oz, Hallmark’s Home and Family, Vivica Fox's "Face the Truth", Access Hollywood, and various media publications have featured Lyndell’s styling work. 

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Lyndell advises Macy's and Banana Republic on product and pricing strategies and is an influencer for the jewelry brand Kollectin.

 

She holds a business administration degree from the University of San Diego, an MBA, and a masters in project management from the University of Southern California.

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Wardrobe Styling Packages

Photo Shoot Outfit Creation 

01

Lyndell collaborates with the client to create outfits for the photo session from the client's wardrobe.

 

This two-hour package includes an initial phone call to better understand the looks that the client has determined they would like to capture during their strategy call with Becki.

 

Lyndell will then create a Pinterest board with an outfit overview prior to the styling session. She will use this to demonstrate looks that they can create from the client's wardrobe.

 

Lastly, she will schedule an in-person fitting or virtual appointment where she will create and accessorize final outfits.

Regular cost is $349
no cost to Becki’s clients

02

Photo Shoot Outfit Creation +
Personal Shopping

Lyndell collaborates with the client to create outfits for the photo session using items that she purchases on the client’s behalf.

 

This three-hour package includes an initial phone call to better understand the looks that the client has determined they would like to capture during their strategy call with Becki.

 

Lyndell will then create a Pinterest board with an outfit overview prior to the styling session. She will use this to demonstrate looks that they can create with the pieces that she purchases on the client's behalf.

 

Lastly, she will schedule an in-person fitting where she will create and accessorize final outfits.

Regular cost is $499
Becki’s clients pay just $150

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Photo Shoot Outfit Creation +
Personal Shopping + On-Location Styling

Lyndell collaborates with the client to create outfits for the photo session using items that she purchases on the client’s behalf. This package also includes one hour of on-location personal styling during the photo session.

 

This four-hour package includes an initial phone call to better understand the looks that the client has determined they would like to capture during their strategy call with Becki.

 

Lyndell will then create a Pinterest board with an outfit overview prior to the styling session. She will use this to demonstrate looks that they can create with the pieces that she purchases on the client's behalf.

Lastly, she will schedule an in-person fitting where she will create and accessorize final outfits. 

 

This package includes one hour of on-location personal styling during the photo session.

Regular cost is $599 
Becki’s clients pay just $250

Men's Grooming
 

 
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Men's grooming is an important part of preparing for your photo session. Our makeup artists are trained to use a light-hand so you won't feel like you have makeup on, but it will even out your skin tone, taking away any redness or blemishes, as well as shine, and significantly enhancing your overall look. 

Our artists will also style your hair (and trim any strays if you'd like) in a way that makes you feel comfortable and confident, allowing you to portray an authentic, best version of yourself in all of your photographs.

All these seemingly small details will give you a polished and well put-together look for your brand. 

Women's Professional Hair Styling & Makeup

 

I work with some amazing hairstylists and makeup artists, and my photography packages always include this service because it's that important!

A good makeup artist uses tinted concealers to reduce red undertones, reduce blotchiness, and restore and correct skin tone. Any products with shimmer will make lines and wrinkles appear more prominent, so they always use matte makeup in neutral tones that the camera will love. 

If you are a woman who barely wears any makeup and you know you want a light touch, they will give you a natural look to showcase the best version of yourself so that you look natural, minus any flaws.

Choosing a palette for your skin tone is best left to someone who knows exactly what will look best on you. And light bouncing off of makeup changes the way it looks, making it appear
 less dramatic than it actually is, so it's important to have that professional touch. Good lighting is key to good photography, and good makeup is a must! 

Makeup artists us high quality products that have better pigmentation and fewer synthetics. More importantly, they last much longer than cheaper products. Makeup artists can also contour your face in the right places to accent and enhance your best facial traits. 

Professional hairstyling is also imperative to looking your very best so that you radiate confidence in all your brand photos! 

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