About Becki Freed

Nice to meet you! Here's a bit about my story, passion, and expertise in the field of personal branding photography.

I followed my entrepreneurial spirit a few years ago when I began a full-time personal brand photography business, combining my corporate background in marketing and process improvement with my lifelong passion for photography. Thus began my late-night Pinterest and Instagram searches, as I became obsessed with all things brand-related!

I joined a few professional photography groups, took classes, and began perfecting my art. Most recently I have joined the Master's Program at the San Diego Portrait Club. 

I cannot say enough good things about having a business that you are passionate about! My goal is now to help others excel in their own businesses by understanding the importance of leveraging personal branding and image.


Life isn't about finding yourself, life is about creating yourself.

~ George Bernard Shaw

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I definitely have a discerning (read obsessive) eye for detail.

I crave visual beauty, elegance, style, cohesiveness, and vivid colors. My photos have been featured in numerous print and online publications,  and I am proud to be the Branding Photographer and Strategist for Discover Magazines in San Diego! 


My husband and I live in Banker’s Hill near Balboa Park. My other passion is holistic health. I must admit I'm quite the geek when it comes to studying and sharing about alternative health practices. My choice when I'm not taking photos is always to be curled up with a good book outlining the latest cutting edge studies on the mind-gut connection, intermittent fasting, and non-toxic cleaning products! (occassionally while munching on some oreos, but not too often!)


When I’m not working, you can find me visiting with family and friends, attending charity events and fashion shows, or at the nearest Whole Foods Market or Jimbo's! I make sure to take beautiful photos everywhere I go for fun social media shares, and try to make every day an adventure.  

Becki Freed, owner of Becki Freed Legacy Photography
Becki Freed ower of Becki Freed Legacy Photography

Best of all, I get to help business owners fulfill their dreams and become leaders in their industry through signature images!

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Partnerships & Affiliations:


I am honored to have had my photos featured in numerous print and online publications, and I once had a photo up on the Nasdaq jumbotron in Times Square. How fun!

-Becki Freed

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Becki Freed's photo of Craig McEwen

Craig McEwen

Superbowl Champion & President of the San Diego Chapter of the NFL Association

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Becki Freed you are our Hall of Fame Photographer and we appreciate all you do for us. Always on time! Always on the spot to get all the shots! Thank you for being you, generous, creative, a visionary. You see what others do not and know how to bring it all together and capture it to tell the story of the moment and the time. Thank you for caring and sharing your talent, and passion with us and the world!

Becki Freed's photo of Juliet Mitchell

Juliet Mitchell

Founder of Pure Girl in a Toxic World


Becki Freed is the best photographer I have ever come across in all my years. She does all of my personal branding photography for my blog and website, she did the cover of my book, and she knows exactly what I am looking for every time! I am extremely pleased and grateful that I found her!

Becki Freed's photo of Steve Orosco

Steve Orosco

Owner of Smash Global MMA


I highly recommend Becki Freed Legacy Photography. Not only does she take great shots, but her genuine care for the people she takes photos for is second to none. She spent a lot of time pre and post our photo shoot making sure she understood exactly what I wanted. I look forward to working with Becki again for all of my photography needs!

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We provide a distinct concierge-style advantage, offering high-achieving entrepreneurs a visual brand identity that is exquisitely tailored to their premium offerings.


Our Luxury Brand Image Elevation Program includes much more than great photography, it covers all of the areas that we believe are essential for you to showcase your brand powerfully to your audience through your photos.  


Beginning with a comprehensive strategy session and wardrobe styling appointment, my team and I will work closely with you to groom, coach, and design a specific plan of action so that you know exactly what to do on the day of your photo session! This includes:  


  • Multiple locations, carefully chosen in advance 

  • Beauty services for women

  • Grooming services for men

  • A collection of elegant, professional  wardrobe looks

  • Brand story-line development

  • Posing techniques , and more.


You can rest assured that on the day of your photography session you will feel 100% confident and prepared to work with us in creating stunning images for your business.


Images that tell your story and position you as a leader in your industry!

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You are full of bold moves and limitless dreams, and your business reflects this with its own unique character - this is your brand!  

Your personal brand is the lens through which you will be perceived, evaluated, and hired.

Let your photos tell your brand story and show who you are, what you have achieved, and where you are going! 

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Resah Alise Hage

Co-Founder of Creating First Impressions


Becki took branding photos of me for Discover North County magazine and for my business marketing. She is an amazing professional branding photographer at the top of her game. Her images are technically superb. She has a wonderful way of putting people at ease. Her eye is great; she knows what will make a good picture and is capable of creating the right setting  and fun atmosphere!