A FULL-SERVICE BUSINESS AND
FOR VISIONARY ENTREPRENEURS
INCREASE YOUR INFLUENCE AND DOMINATE IN YOUR INDUSTRY WITH STRATEGIC, MAGAZINE-QUALITY
PERSONAL BRAND PHOTOGRAPHS TAKEN ON LOCATION!
Visionary entrepreneurs and business professionals today are not just creating a business or looking for a job; they are building a brand.
What exactly is a Brand and why do you need one?
A brand is an intangible marketing or business concept that helps people identify a company, product, or individual.
Building a strong brand requires business owners to make intentional, smart choices about their visual brand identity and telling their visual brand stories.
Behind every business is always a story worth telling. The best branding campaigns are rooted in great storytelling. You define your business stories in order to build a relationship with your audience.
If your brand is not telling a story about your business, you've already lost half of your potential audience.
With the signaling power of university degrees and resumes in decline, your online persona matters now more than ever. When someone wants to hire you they are going to research you on the internet. With the development of digital technologies, social media profiles have been leveled in the online playing field and we are now reduced to a quick swipe. We must differentiate our brand amongst all the competition.
The personal branding concept emerged in 1997 in a Wired article called “The Brand Called You” by author Tom Peters, who argued that the Internet provides the ideal platform for building our reputations and defining ourselves.
“As of this moment, you’re going to think of yourself differently…You don’t ‘belong to’ any company for life, and your chief affiliation isn’t to any particular ‘function’. You’re not defined by your job title, and you’re not confined by your job description. Starting today, YOU are a brand.”
An emotionally-driven marketplace revolves around visual content. Stylish, colorful, creative and effective photography provides your audience with a complete customer experience. The artistry of strategically used photography is powerful enough to push your clients from being on the fence to booking.
"Your brand is a promise to your clients. A promise of quality, consistency, competency, and reliability."
— Jason Hartman
Visual brand story coaching, props, location, and staging strategies to create your Visual Brand Identity and tell your visual brand stories.
A rich library of professional, digital images that will always include portraits, headshots, candids, on-location photos, behind the scenes, and photos to showcase your product or service through lifestyle, editorial, and commercial photography.
Professional wardrobe styling, virtual and/or in-person.
On-location photography utilizing state-of-the-art equipment.
Posing and visual inspiration at all photography sessions.
Professional Photo Editing and Retouching.
A commercial use license with no usage fees.
What makes our service different?
Visual Strategy Coaching
I am a Visual Brand Strategy Coach, a Personal Brand Photographer, and a Branded Content Creator. I help you tell your personal brand and business stories visually to give your social media a curated look that your followers will love. I include themes and categories so that you know which images will be best for every area of your marketing. The photos I take are carefully planned and designed with your business, vision, brand colors, aesthetics, props, product or services, and your audience in mind. Together, we create a Visual Brand Identity for you that your audience will love.
Multiple Brand Photography Genres
If you are not taking advantage of all the different types and genres of brand photography, you are missing out on a great amount of content and marketing material that you can repurpose again and again. Most people think of brand photography as mainly headshots, but it actually includes much more. Other brand photo genres include portrait, lifestyle, product/service, white background, documentary, behind the scenes, aerial, event, candid, anchor, and more! In each session we make sure that you have ALL of the photo types you need to market your brand on every platform.
Our photography productions take place both on location and in studio. I always bring off-camera flash lighting equipment with me to ensure amazing images in every lighting situation. Liability insurance is provided for each venue, and plans are always made well in advance with venue owners to ensure a seamless experience. Our stylists are available to come on site with us at an additional cost if you would like. All of this makes for a true magazine-quality photography production, where you are expertly guided every step of the way. We go above and beyond for all our clients.
Personal Wardrobe Styling
One of the services that is always included in our personal brand photography sessions is professional wardrobe styling to make sure that you are on top of your game. Our wardrobe stylist will come out to your home (or do a virtual session if you prefer), to completely style you from head to toe, with a number of great looks that are a perfect fit for your personal brand. Shopping and closet cleaning are additional services that she offers. We also require professional grooming for men and professional makeup and hairstyling for our female clients on the day of your photo session .
"Your brand is your fingerprint. You leave it behind on everything you touch, and you don’t exist without it."
— Kyle York
What is a Visual Brand Identity and how does it differ from a Brand?
Your Brand is your business personality. It includes your values, brand voice, communication strategy, and more.
Your Brand Strategy is the strategic roadmap of interaction with your target audience.
Your Visual Brand Identity is the visual execution of your Brand Strategy.
Overall, your Brand provides a feeling, while your Visual Brand Identity is a tangible collection of elements that visually represent and differentiate your Brand.
All of these elements combine to create a professional visual persona that tells your business story and elevates your brand.
Your Visual Brand Identity is a silent ambassador for your business, setting guidelines to promote brand consistency.
LET US HELP YOU CREATE YOUR VISUAL BRAND IDENTITY TODAY
Behind the Scenes and On Location
Becki Freed is a Personal Brand Photographer for Discover Magazines. She has photographed three covers for us, along with photographs for articles and ads within the magazine. We welcome her enthusiasm and expertise and consider her a valuable asset to our publication.
ROBERT KENYON, PUBLISHER & EDITOR OF DISCOVER MAGAZINES