Hallback's Bar & Grill

             BEHIND     the   LEGACY
Logo, Identity, Design, Business Development

The Hallback’s had been in the catering business for years. After playing college football and graduating with a degree in business from Florida State, Robert Hallback had plans to expand his family's business. In the city of a franchise NFL team, they had an immediate need for a corporate brand that resonated with their customers in the Tampa Bay area, and with football fans across the state of Florida. We consulted the Hallbacks in the areas of brand identity, business development, online presence, messaging, and communications. We built a foundation for the Hallback’s that allowed their staff to grow into a full-service, staple restaurant in Lakeland, FL.