Berrette Family Foundation
Logo, brand architecture, design
The Berrette Family Foundation (BFF) was established to address the needs of underprivileged students, exposing them to academic and professional opportunities in the Washington, D.C. area. We worked closely with its founder, Bernice Innocent, to give the organization the right look and feel to go with its message. Starting with a simple monogram, we fashioned a corporate identity, applied it across BFF’s customer-facing materials, and equipped the organization with its own unique set of brand and style guidelines.