Berrette Family Foundation

             BEHIND     the   LEGACY
Logo, brand architecture, design

The Berrette Family Foundation (BFF) was established to address the needs of underprivileged students, exposing them to academic and professional opportunities in the Washington, D.C. area. We worked closely with its founder, Bernice Innocent, to give the organization the right look and feel to go with its message. Starting with a simple monogram, we fashioned a corporate identity, applied it across BFF’s customer-facing materials, and equipped the organization with its own unique set of brand and style guidelines.